Symptom / Need

Obtain the "Official Business Account" status on WhatsApp (green tick) to validate the brand's authenticity and relevance.

Context / Scenarios

The green checkmark indicates that WhatsApp has verified that an account belongs to a relevant and authentic brand. This verification helps build trust with customers.

Answer (Solution / Recommendation)

Criteria for obtaining the green chulito

To apply for "Official Business Account" status, your business must meet the following requirements:

• Be relevant: Represent a well-known and sought-after company or entity.
• Be verified: Have completed the business verification process.
• Have two-factor authentication (2FA) enabled: Set this level of security.

Steps to apply for an official business account

1. Access the WhatsApp Manager:
   • Access the portal from your Business Manager.
   • Go to "General Information" and select the phone number for which you want to request the official account.
2. Set up two-step verification (2FA):
   • If you haven't set it up yet, activate this feature in the corresponding section.
3. Complete business verification:
   • Please check the "Verify Your Business" section to ensure you complete this step before continuing.
4. Submit the application:
   • Click "Submit Request."
   • Provide the requested information, including up to five supporting links (reputable publications such as Reuters, Business Insider, etc.) to demonstrate your brand awareness.
   • Include details such as country of operation, primary language, and brand name.
5. Review and notification:
   • Meta will evaluate your application and notify you if it was approved or rejected.
   • If rejected, you can resubmit the application after 30 days.

Additional information on relevance

• Relevance is assessed based on your business's presence in articles from publications with a wide audience.
• Paid or promotional content is not considered.
• If you change your display name after achieving "Official Business Account" status, a new assessment will be performed.

Recommendations if your application is rejected

• Continue working on your brand's presence in recognized media.
• Please allow 30 days to submit a new application.
• Be sure to update your business profile (image, email, website, description) to connect with your customers while you work on getting the green thumb.